Are you ready to create a competitive edge for your business?

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Rockport Web Sites is now offering two levels of service for Local Search Marketing for your business.

Get on the map

with a DIY kit for $20.00 that provides all the links and a handy fill-in form so all your data is the same and you have it at your fingertips.

or

Have Rockport Web Sites do the heavy lifting for you. We will work with you to complete all the business data and details. We will then contact the Local Search Listing Centers on your behalf and get you On The Map!

Our Service starts at $150.00 for the Top Three services - Google, Yahoo and Bing. You will be registered for their free services.

Other Listing Centers can be added for an additional cost.

Web Design & Development

Local Search Marketing

What is Local Search?

It is simply attaching local or regional qualifiers onto a search keyword or phrase such as a zip or postal code, city, state, province or street. The goal is often to find a nearby product, service, or business.

When was the last time you cracked open your phone book to find a local business, such as a plumber, electrician, lawyer, or dentist? Chances are your telephone book is gathering dust, while your customers are actively searching for the services you offer on the Web. They're also searching via their mobile devices, enhanced 411 services such as Google 411, and finding you on a map rather than in a business directory.

Of the 10 billion unique searches conducted each month in the US,  an estimated 40% are considered to have 'local intent,' that is, for local services, businesses, and products.  Needless to say, if your local business isn't focusing on dominating the local search space, you're leaving money on the table.

How do I get listed on the Local Search Results?

Local map listings are business profiles that show up on the leading search engines, directories, internet yellow pages (IYPs), review sites, mobile phones and GPS devices. These profiles provide customers with all the information they need to contact a business online, over the phone or in store.

Essentially, they are traditional yellow page listings on steroids—they have general business and contact info, directions and maps, customer reviews, pictures and more. Some even allow you to include short video spots.




Why is Local Search important?

Just the Facts:

73% of all online activity is related to local content (Google)

82% of local searchers follow up with a phone call or show up on your doorstep (TMP/Comscore)

66% of Americans use local search to find local businesses (Comscore)

54% of Americans have replaced phone books (Yellow Pages & Business Directory) with internet and local search (Comscore)

43% of search engine users are seekinga local merchant with the intent of buying offline

41% of consumers say they use alocation in their search – “Dentist in Chicago”

Yet, only a jaw-dropping 9% of small businesses are happy with their internet marketing! Are you in the 91% majority?

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Like it or not, if you are not showing up on “the map” you are losing new business opportunities every day. The question is simple. Are they finding you, or are they finding your competitors in a local search?

What is 'the Map'?

Online Maps such as Google, Yahoo & Bing – More than 90% of the total search market is controlled by the “Big 3” – You get found where your customers are looking.

A Website is NOT required (but we do suggest it).

How do I get on "the Map"?

Claim Your Business Listing

You can create your business listing at Google, Bing, and Yahoo. Sign up as a user at each of these respective business centers. Then either search for your business by name and address, or add the business location by following the relevant instructions.

While you're filling out the required business information, ensure that you're using the Doing Business As (DBA) for your business, and that you're maintaining a consistent format for your Name, Address, and Phone Number (NAP). It is important that you fill out this information as accurately as possible so search engines can find your business in third party business data they draw on and associate it accurately with your business profile. Complete your profile as comprehensively as possible:

Profiles need to be 100% complete to realize full benefit from "Claiming Your Business".

How long will it take my business to be listed?

Each search engine updates their database at their own pace. You can expect your business to be listed by most engines within a month. Some will be quicker than others and some will take longer. Here are some typical times to get listed in a few popular directories:


Yahoo Local

:

Up to 1 week

Google Local Search

:

Up to 7 weeks. Note: You will receive an email or a card VIA regular mail from Google with a special code number on it. Please contact Get Found Local as soon as you receive it so we can activate your listing.

Bing Local Listing

:

Up to 1 week

What do I do next?



Traditional forms of marketing and advertising are dying a slow death at the hands of the internet. Yellow Page usage has plunged 55% since 1999 and continues to drop by 4% every year (Yellow Page Publishers Association data).

When is the last time you used the yellow pages? Consumers prefer the internet to find the products and services they are looking for. Are you getting found local?

“80% of all purchases are made within a 15 mile radius of where people live.”

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Remember - We're local too!