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Rockport Web Sites

Marketing and Maintenance

Marketing and Maintenance work hand in hand. This question and answer format addresses most issues.

How do people find your site?

Just like a brick-and-mortar store, visitors to your business site use a variety of means to find out your web address.

When they find your address with the above activities, they type your address directly into their browser and are taken to your site.

Internet users frequently use search engines or search sites to find new web addresses. They use terms that describe what and where they want. The search engine then returns to them a list of sites and links that it thinks matches what they want.

Popular search engines are Google, About, Yahoo and Ask. Search engines run a specialized program (called robots or spiders) in the background of the Internet creating a database of web sites that match a set of criteria and/or keywords.

How do you get your site listed in the databases?

Each search engine uses their own set of criteria and methods for searching the web and indexing the sites for their databases. They all use some common elements that web site designers and developers need to make sure are in the pages and sites they produce.

Keywords - how do you decide which ones?

Keywords are one of the keys to a successful and high ranking from the search engines. Your web designer can assist you, but two things to remember:

What words would you use?

What words does your site’s text utilize?

How do you know your keywords are working?

There are tools (programs) available for you or your web designer to use that analyze visitors (traffic) to your site. The site analysis reports should discuss at least the five W’s and the H - What, Where, When, Who, Why and How.

How to keep them coming back?

All businesses want return customers. Visitors returning to web sites are no different. But if there is nothing new, old out-dated information or broken links - they probably won’t be back.

Site maintenance is an important aspect of any successful web site and business. Maintenance and updates could take an hour a week or eight hours daily. Review with your designer your goals for your web site and how you can keep it fresh and welcome visitors back.

Here is a list of possible actions to keep them coming back for more!

Site analysis of traffic (visitors) to your web may also lead to updates or maintenance of your site.